At the start of this century, CrossFit came onto the scene as a new sport combining functional movement with high intensity, based on the kind of movements we use in everyday life. Ben, the founder and coach at CrossFit Malle (and an old schoolmate of mine), started his own gym not long after finishing his studies as a PE teacher. Since then, the gym has grown a lot, now based in a bigger location where he and his team coach dozens of people every day. I had the pleasure of shooting some creative visuals for them. It was a great experience. Ben and his team provided the athletes for the shoot and really thought along with me on how we could bring their vision to life. Big thanks and all the best with CrossFit Malle, Ben!