Mals Beer

Mals beer is a Belgian beer in the national tricolor — MALS® BLACK, YELLOW, and RED. Each one is brewed in Westmalle with quality ingredients that carry those same colors. Beers with a true MALS character, created in collaboration with other MALS companies. For this shoot, the goal was to bring the colors to life, keep it playful, and make sure both the beers and the merchandise stood out. I prepared by scouting locations that gave enough contrast for the bold colors to pop, and worked out setups that would tie into the identity of each beer. During the shoot, I focused on creating a mix of lifestyle and product shots, making it all feel dynamic and fresh. On top of that, it was important to highlight the brands and collaborations Mals has with the companies they brew alongside. We wanted those connections to be visible in the story, since it’s such a key part of the character behind the beers. Behind it all is Shaugn, the brewer. He’s incredibly passionate about what he does, highly educated in the craft of beer, and has the kind of sharp business mindset that pushes things forward. Wishing him and Mals all the best. Exciting things ahead!